AIOU Guess Paper Marketing Management Code 573

ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

Course: Course Marketing Management (Code 573)

Guess Papers

Q #Questions/Answers
1Discuss the significance of ‘PEOPLE’ in marketing mix.
2Briefly describe the difference between product concept and selling concept.
3Discuss the benefits of SWOT analysis.
4With the help of example discuss the difference between innovative product and imitative product.
5Discuss the difference between penetration pricing strategy and skimming strategy.
6Discuss the difference between advertising and publicity.
7Discuss the factors, marketers consider while deciding to enter for global marketing.
8What are the benefits of market segmentation? Discuss the bases for market segmentation.
9Discuss the integrated marking with suitable example.
10What do you understand by ‘evolution’ of marketing?
11What do mean by ‘Ethics’? Discuss its benefits.
12Describe pricing. What are the factors to be considered while setting price?
13With the example describe product assortment.
14Write a short note on ‘trading up and trading down’.
15Discuss the difference between ‘pull and push promotion strategy’.
16What are the Branding. Packaging and Labeling decision? Discuss their importance.
17Why Marketing of Services is difficult than Marketing of Products?
18Why are the new products considered to be life blood for the companies?
19Discuss the factors that affect the client agency relationship.
20Describe the role and importance of a marketing plan.

 

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