AIOU Guess Paper International Marketing Code 574
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
Course: Course International Marketing (Code 574)
Guess Papers
| Q # | Questions/Answers |
| 1 | Discuss the role of Trade Development Authority of Pakistan. |
| 2 | Suggest the strategies to improve export of Pakistan. |
| 3 | How domestic marketing is different form international marketing? |
| 4 | Discuss the significance and problems of international marketing in detail. |
| 5 | Elucidate the various stages of product life cycle in international environment. Which stage you think is most critical and why? |
| 6 | What are the different factors which can inhibit the ability of a marketing firm to enter into international market? Explain with the help of examples. |
| 7 | Discuss the key variables which affect the marketer’s choice of International distribution channels. |
| 8 | Write short notes on following: 1.Dircct vs indirect exporting 2.Trand fair exhibition |
| 9 | Discuss the four phases of International marketing involvement with examples. |
| 10 | Why does the balance of payments always balance even though the balance of trade does not? |
| 11 | Some say the global environment is a global issue rather than a national one. What this mean? Discuss. |
| 12 | Cultures are dynamic. How do they change? Explain. What is the relevance to marketing? |
| 13 | Discuss how are governmental instability can affect international marketing? |
| 14 | Why is international marketing research generally broader in scope than domestic marketing research? |
| 15 | Briefly describe the difference between franchise and licensing business. |
| 16 | Write a short note on following. a) International trading environment b) International pricing |
| 17 | What is the sales promotion and how is it used in international marketing. |
| 18 | Discuss the conditions that have led to the development of global markets. |
| 19 | In context of international trade discuss the role of profit. |
| 20 | Comment and discuss the regulatory functions of pricing. |
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