AIOU Guess Paper Advertising and Sales Promotion Code 575
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
Course: Course Advertising and Sales Promotion (Code 575)
Guess Papers
| Q # | Questions/Answers |
| 1 | a) What makes advertising unique? b) Discuss the growing need of advertising with examples. |
| 2 | Describe the scope of advertising form local to global. |
| 3 | Discuss the consumer behaviour as a key to advertising strategy. |
| 4 | a) Describe the market segmentation process. b) Discuss the basis of segmenting the consumer markets with examples. |
| 5 | What is a marketing plan? Describe the importance of relationships in customer satisfaction. |
| 6 | Write notes on the following with appropriate examples: a) The role of direct marketing b) The evolution of direct marketing c) Drawbacks to direct marketing |
| 7 | a) Describe the role of public relations in the marketing of products and services. b) Differentiate between advertising and public relations with appropriate examples. |
| 8 | Write notes on the following with appropriate examples: a) The radio commercial production process b) The television commercial production process |
| 9 | a) How is advertising different from sales promotion and public relations? b) Briefly discuss the different kinds of advertising. |
| 10 | a) Explain the various techniques involved in sales promotion. b) Advertising increases the cost? Give arguments in favour of advertising. |
| 11 | Describe the advertising campaign. What steps are involved in the campaign process? Explain each step with examples. |
| 12 | Discuss the merits and demerits of above-the-line (ATL) and below-the-line (BTL) advertising activities by giving examples from telecom sector. |
| 13 | a) What is meant by reach, frequency and cost of advertising? b) Explain “Media Planning” and “Media scheduling” |
| 14 | A leading FMCG company is observing that the leading brand lose to a low price competitor. What are the various sales promotion options? Which one you recommend? Why? |
| 15 | What sales promotion strategies would you recommend in the following situations? Explain a) Launch of new brand in fast food category b) Encourage repeat purchase for a brand in the telecom service |
| 16 | Write brief note on the followings: a) Full-service Advertising Agency Function b) Benefits of an in-house Advertising Agency |
| 17 | What are the main purposes of sales promotion? |
| 18 | Differentiate between sales promotion and advertising. |
| 19 | How does advertising differ from publicity? |
| 20 | As a consumer, are you likely to save money buying at a store that does not advertise? Explain. |
Download Guess Paper: click Here To Download
| Contact Us For |
| تمام یونیورسٹیز۔ کالجز اور تعلیمی بورڈز پاسٹ پیپر۔گیس پیپرز ۔ آن لائن داخلہ فارم فل کروانے کے لیے۔آن لائن جاب فارم فل کروانے کے لیے۔علامہ اقبال یونیورسٹی کی حل شدہ آسائنمنٹس ہاتھ سے خوشخط لکھی ہوئی اسائمنٹس ۔میٹرک سے ماسٹر تمام کورسز کی آسائنمنٹس۔حل شدہ ٹیچنگ پریکٹس ۔ اور ریسرچ پراجیکٹ(8613) تیار کروانے کے لیے۔لیسن پلین لکھوانے کے لیے۔ٹیچنگ رجسٹر لکھوانے کے لیے رابطہ کریں۔ |
| All Universities-Collages-Education Board 1. Past Papers |
Support Us: If you like our post, please don’t forget to share this post with others to support us and also help others.
| Sr # | Channel Name | Subscribe |
| 1 | Unique Vision Academy | Click Here To Subscribe |
| 2 | Skilling Foundation | Click Here To Subscribe |
| 3 | WordPress Tutorials | Click Here To Subscribe |
| 4 | Diya | Click Here To Subscribe |
| Sr # | Facebook Page Name | Like |
| 1 | Diya – Aao Roshni Philain | Click Here To Like |
| 2 | Skilling Foundation | Click Here To Like |
| 3 | Unique Vision Academy | Click Here To Like |
| 4 | Stamflay Solutions | Click Here To Like |
| 5 | Skilling Foundation Twitter | Click Here To Follow |
| Sr # | Contact Us | |
| 1 | Call / WhatsApp | +92-332-4646739 |
| 2 | E-Mail Us at | info@skilling.pk |
| 3 | E-Mail Us at | info@diya.pk |
| 4 | Skilling Foundation | Skilling.pk |
| 5 | Diya | Diya.pk |
| 6 | To Get Free Latest Posts on Your Mobile Type Follow Skillingpk send to 40404 | |
Note: Please send us Text Message or E-Mail If you didn’t reply soon please don’t call us, again and again, wait for your turn we will try to reply to you as soon as possible.
AIOU Guess Paper Advertising and Sales Promotion Code 575