AIOU Guess Paper Marketing Research Code 576
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
Course: Course Marketing Research (Code 576)
Guess Papers
| Q # | Questions/Answers |
| 1 | Describe with examples how do respondents in influence the design of a questionnaire? |
| 2 | Discuss the advantages and disadvantages of open-ended questions. |
| 3 | What is survey research? What can be measured by survey research? |
| 4 | Discuss the difference between primary source and secondary source. |
| 5 | What is marketing information system. How does it relate to marketing research? |
| 6 | Discuss the factors to consider in choosing between a probability and non-probability sample. |
| 7 | Write a short notes on research design. |
| 8 | Write a short notes on following. a) Research process b) Quantitative researchs |
| 9 | Research links people and company. How? Discuss with example. |
| 10 | Briefly discuss the difference between quantitative and qualitative research. |
| 11 | What is the difference between the management problem and the research problem? |
| 12 | What is the secondary data? What are the major problems encountered with secondary data? |
| 13 | What is survey research? What can be measured by survey research? |
| 14 | What is marketing information system (MKIS)? How does it relate to marketing research? |
| 15 | Discuss the advantages and disadvantages of multi-questionnaire. |
| 16 | Assume you are asked to develop a questionnaire about a new sandwich for McDonlad’s describe the procedure you would follow and develop a questionnaire. |
| 17 | Write a short note on following: a) Open-ended questions b) Probability sampling |
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